Mostly search engines are limited in how they crawl the web & see content. A website doesn’t always look the same to you as it looks to Google and other search engines. In this section, I focus on specific technical aspects of building or recreating websites so they are structured for both search engines and human visitors .

Website design Index-able Content

To perform the best in search engine rankings, your most important content should begin in HTML text format. Images, Flash, Java , and other non-text content are often ignored or devalued by Google and other search engine crawlers, despite advances in crawling technology. The easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page.

Alt tags are also a important factor in making sure that search engines are able to “read” what a picture is all about. there are multiple websites that you can check your SEO annalists and see what changes are required to rank better.

In my view content and back-links is what ranks you high on Search engines. Blogs can also be used to increase your visibility. Blogs can be shared on almost every social media and if you have content that attracts attention to your website,  you will certainly rank higher for keywords used in your content.

Werner Freudiger

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