A website is essential for any small business.
Here is 8 Steps on how you can make one.
- A small company website is essential for informing your customers, explaining your value proposition, increasing brand awareness, and driving sales.
You must first select a domain name and secure web hosting before constructing a company website. Then, to increase your search engine results and attract visitors, optimize your website.
- Maintain an up-to-date website that is mobile-friendly. Also, to increase your search engine ranks, make sure your site is fast enough.
- This article is for small company owners who want to create a website or upgrade one that they already have.
Running a business, especially a brick-and-mortar one, without a digital presence is no longer possible. Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website may provide you a competitive advantage in your sector, and if you sell things, your site can help you develop your business quickly and affordably.
Website design software has progressed to the point that it can be used by anybody. You don’t need to know how to code to create a visually appealing and functioning website. Whatever platform you pick, there are a few fundamental principles and recommendations to follow to give your website a professional appearance, make it easy to locate, and present your organization in the best light.
Here’s how to build a profitable company website, step by step.
1. Figure out what your website’s main goal is.
A business website is typically used to give basic information about your firm or as a straight e-commerce platform. Whether you are creating a basic website that talks a bit about your company or a more complicated e-commerce site, the most essential thing you must do is state what your firm does – in straightforward terms – on the homepage. Customers shouldn’t have to dig around to see if your organization can meet their needs.
“Think about your particular user experience and the route the user will take as they visit your site. Users should be able to easily attain whatever the primary objective of your website is or whatever the emphasis is, and the purpose itself should be reinforced as users go across your site.
You won’t have as much work to do setting up your website if you don’t want to collect payments through it. If you’re a shop or service provider that wants to provide consumers the option of paying online, you’ll need to utilize an external payment service, Like “Payfast” which we’ll go over later in this article.
2. Choose a domain name.
One of the most crucial aspects of any website is its domain name. It’s the link you’ll send to existing and new customers, as well as advertise on social media. As a result, it should be descriptive and simple to remember and write in. To minimize consumer misunderstanding, keep it brief and eliminate abbreviations, acronyms, and numerals if at all feasible.
You must also choose a top-level domain, or TLD. This is the.co.za .com, .net, or.biz suffix at the end of your domain name. Nontraditional TLD names, on the other hand, have gained in popularity in recent years. TLDs can be based on geography, such as.africa, or company kind, such as .marketing, .agency, or .law. While they might be useful, .com is still the most popular option. For additional information, see our Hosting Page.
Once you’ve selected your domain name, you’ll need to confirm its availability and purchase it through a domain registrar. Click here for prices on hosting
Check copyrights when you choose your new domain name to make sure you’re not using someone else’s protected name. If your preferred URL is already taken, you may either call the firm that owns it and ask to buy it from them, or you can utilize a domain buying service like Afrihost, which will check for a similar domain and give you some options.
3. Select a web hosting service.
Every website requires a host – a server on which all of its data is kept and accessible to the public at all times. You’ll need to choose an external host because hosting your own website is likely too expensive for your small business.
You can choose one of two ways, depending on your budget. The less costly choice, a shared web host, means you’ll be sharing a server with other websites. Dedicated hosting is more expensive, but it means you’ll have your own own server and won’t have to compete with other websites for bandwidth.
If you’re searching for a free website hosting alternative, keep in mind that the hosting firm does not get paid to host your website. As a result, companies may use alternative techniques to compensate for the free hosting, such as displaying banner adverts on your website. Consider how effectively a host can respond to inquiries regarding its server locations and dependability when picking a host, Any decent hosting company should be able to give you with the tools to show you… performance measurements.”
You may need to switch to a new web host as your business expands, or perhaps collaborate with many providers to handle your website traffic and operations. It is important for you to maintain a careful check on your website’s performance and the experience your clients have with it in order to assess your hosting requirements.
4. Build your pages right.
A good website is more than just a page with text on it. Multiple pages dedicated to different areas of your business, such as a full catalog of your products or services or a blog section for corporate updates, should be created. In terms of your overall website, make sure that each page contributes to the major aim of the site, has a clear purpose, and has a call to action (e.g., “learn more,” “sign up,” “contact us” or “buy this”).
One of the most crucial elements of a website is the contact page, which serves as your customers’ direct link to you. Include as much information as possible (your business’s phone number, email address, and physical location, if you have one). Customers will be able to attach actual names and faces to your company if you provide information about the founding team or personnel on a “about” page.
Hire a graphic designer or make your own logo to use on your website, business cards, and social media accounts if your company doesn’t already have one. This will assist your clients in swiftly and readily recognizing your firm on the internet.
Here is some fundamental guidelines for creating fast, content-rich web pages:
- Make it clear what your company does. Condense what your company does into a single, succinct sentence and use it as your lead. Within seconds of landing on your webpage, visitors should be able to comprehend what you do. A few well-written pages will outperform many of badly written pages.
- Put strategic calls to action in place. CTA buttons work best when they correspond to the content on the page. On a product page, for example, a “purchase now” button makes sense, but on the “about us” page, a “contact us to learn more” button could be more acceptable. A button that brings the reader to the available plans and price could be found on a page showing customer reviews.
- Improve your speed by automating it. Create as many automatic speed boosts as possible. Installing the correct plugins for your content management system (CMS) will cache elements of your site so users don’t have to download anything twice. LiteSpeed Cache or WP Rocket (Paid Version), which compresses data and allows visitors to navigate your site more rapidly, are suggested for WordPress users. If you’re not extremely computer knowledgeable, some of the more technical parts of caching and compressing data may necessitate the assistance of a web development partner.
- Stock pictures should be avoided. The simplest way to transform an excellent site into a mediocre one is to use tacky stock images. It’s advisable to utilize a photo of your actual team or workplace if you’re looking for images to post on your page.
High-quality photographs of items enhance sales, therefore invest in beautiful photos of the products or services you sell.
5. Create a payment system (if applicable).
While this step isn’t required for all company websites, those who wish to allow clients to pay online must connect electronic payment systems with their sites. E-commerce software or small company credit card processing solutions are the most convenient ways to achieve this.
Many web providers include an in-house shopping cart or e-commerce connection. Make sure you acquire a solution that’s simple to use and adaptable enough to fulfill your demands today and in the future by doing some research.
6. Go through your website with a fine tooth comb and test it before launching it.
Make sure your site works in all major browsers, including Internet Explorer, Microsoft Edge, Firefox, Safari, and Chrome, before declaring it’s live on the web. Check each page and feature in each browser to confirm that pictures are visible, links are proper, and the format is fluid. This may take some time, but the time you invest now will save you from future complaints from visitors who are unable to use specific functions.
Also, check to see if your website works on mobile devices such smartphones and tablets. Because Google and other search engines have shifted to mobile-first indexing, which favors the performance of your website’s mobile version when it comes to search engine results, this step should not be missed.
An analytics software like Google Analytics is another key component to have from the start. You can iron out any bugs and organize a suitable setup by doing this before the website goes live. Once the website is up, you may track page performance and use analytics to figure out why specific pages are successful or unsuccessful.
You can look at which of your marketing efforts are generating the most conversions, as well as any data like city, browser, and so on, to get a sense of how your audience is interacting with your site, If you wait until after the site is live to add this, you’ll miss out on vital data and won’t be able to determine which components of your site are successful or unsuccessful straight away.
7. Use social media to promote your website.
The greatest approach to enhance your audience reach and inform them to what’s going on with your company is to use social networking sites like Facebook, Twitter, LinkedIn, or Pinterest. When you update your website, let your social media followers know about it, but balance it out with genuine, non-promotional conversation.
Include connections to your social media accounts on your website as well. The footer or auxiliary bar are the most frequent places to accomplish this (the extra menu in the top right that often holds login or contact links). In our marketer’s guide, you’ll learn more about how to use social media for business.
8. Make a search engine optimization investment (SEO).
Submitting your website to major search engines, as well as implementing a solid SEO strategy across your site, can assist route potential leads to your page. Establishing appropriate title tags, meta descriptions, and Uniform Resource Identifiers (URIs) for your company and industry will help you rank higher in search engines for the items or services you’re attempting to sell.
Building relevant keywords into your content from the beginning of your website’s development, as well as a strong focus on SEO from the start, can help you create visitors quickly.
These crucial on-site SEO methods will assist you increase your ability to advance up the rankings as you create your business website. (You may also explore off-site SEO strategies.)
- Select the appropriate keywords. Choose keywords that are related to your company and that your potential clients are looking for on the internet.
- Publish new material. Regularly posting to a blog, adding to your website, and upgrading your content all indicate to search engines that your site is relevant to the keywords you’ve picked. To position yourself and your company as thought leaders in the sector, choose issues that are both relevant to your business and interesting for your industry.
- Internal and external links should be included. Internal links are connections on your website pages that go to other pages on your site, whereas external links are links to other well-known, authoritative websites. These links should be appropriately placed across your website. If the connections don’t make sense, don’t match the context, and don’t add value to the reader, linking might work against you.
- Improve the quality of your photographs. Compress pictures to reduce the time it takes for your site to load. Take the same technique with video, ensuring that any clips load fast and do not impede the general flow of your site. The metadata of photos, such as tags and captions, provides another option to incorporate keywords and inform search engines about the images’ content.
- Improve the speed of your website. Page loading time should be as short as feasible; a few seconds is preferable. To evaluate if your site is operating optimally, you may utilize free site performance checkers like Google’s PageSpeed Insights.
9. Keep your website up to date.
To keep people coming back to your website, update it with blog entries on current industry happenings, new goods and deals, and corporate news on a regular basis.
You should also make sure your software and add-ons are up to date at least once a month. Even if your website host’s security is excellent, if your software isn’t up to date, you’re at risk of being hacked. Delegate the duty to a reliable employee or a freelance website manager if you don’t have time to perform it yourself.
Starting a company website is a low-cost investment that may help you create trust and reach a larger consumer base than traditional marketing approaches might. You’ll never have to worry about “not existing” to your present and potential clients if you maintain your website updated with new, current material and respond quickly to technological concerns.
Business website FAQs
What does it cost to build a company website?
The typical cost of a small company website, is between R1000 and R10 000. The reason for such a large range is down to the nature of the business and the amount of labor the owner is ready to put in. A few hundred bucks might be the difference between shooting your own shots and paying a photographer. Professional copywriting for web material, for example, is the same.
How long does it take to build a website for a business?
Website development may take anything from a few days to several months, but if you’re searching for an average, we can turn to Adz Online, a renowned web host for small businesses, which claims that the average website Design time is between two and four Days.
What information should you include on your website?
Every company should contain important information such as who they are, what they do, and how they can be reached. Your website should also list the items or services you offer, as well as a simple mechanism for visitors to make online transactions. Mission statements, reviews, testimonials, and a frequently updated blog that gives relevant information about the firm and sector are all things that businesses should consider include.